AppLearn maintain leading position in 2021 Digital Adoption Platform PEAK Matrix®

AppLearn has been positioned as a leading vendor in the second Digital Adoption Platform (DAP) Products PEAK Matrix® Assessment from research and consulting firm, Everest Group.

The 2021 DAP PEAK Matrix® looked at the performance of 18 vendors in the market against their vision, product capabilities, analytics, support and market impact. You buy the report and see a summary on the Everest website.

In the report, AppLearn’s analytics-led strategy and advanced analytics modules, including OKR dashboard, Discovery Mode and experience mining, were highlighted as industry leading. Everest also noted the experience supporting clients across all buyer sizes and use cases, product capabilities and customer support as particular strengths.

“We’re delighted to be recognized once again by Everest, and particularly proud to see our analytics labelled as a key differentiator in the DAP market,” said Andrew Avanessian, CEO of AppLearn. “With our plans in both recruitment and product development, as well as the forecasted growth of the DAP market, we look forward to pushing on even further in 2022.”

In releasing the report, Everest noted that “Digital Adoption Platforms (DAPs) play a pivotal role in enabling digital transformation for organizations globally. The year 2020 was eventful for the DAP market as enterprises faced unprecedented pressure to undergo rapid changes in the digital technology leveraged to tackle the pandemic and maintain business continuity.

“They realized the need to focus on customer and user experience and used DAPs to achieve business goals such as boosting employee efficiency, reducing support tickets and costs, improving customer satisfaction scores, increasing trial conversion, and minimizing customer churn.”

This news comes after AppLearn worked with Everest to release the world’s first research into digital adoption analytics. The Understanding Digital Adoption Analytics report and accompanying webinar looks to share an independent analyst view on the role of analytics at the heart of digital adoption, with a series of action points for organizations and an AppLearn case study from Nissan.