AppLearn completes major YesElf acquisition

We are thrilled to announce AppLearn has completed a major acquisition of a Slovakia-based DAP provider, YesElf.

As part of the move, we will take ownership of YesElf’s existing platform, which leads the market in AI and machine learning powered user experience capabilities. It will enable us to triple development capacity and create a best-in-class DAP for our global client base.

Founded in 2016 by CEO Peter Simun and CTO Ladislav Gažo, YesElf’s technology is one of the most advanced in the multi-billion-dollar global DAP market. Last year, its platform was listed as a major contender alongside ourselves in digital consultancy Everest’s DAP PEAK Matrix® Assessment – the matrix evaluates and ranks DAP technology vendors across the globe.

We will take onboard the existing Bratislava office, extending our reach in Central Europe, and joining our Boston, San Francisco, and Manchester offices.

The deal follows our recent 8-digit funding from Silicon Valley Bank and NPIF – Maven Equity Finance, managed by Maven Capital Partners (Maven) and part of the Northern Powerhouse Investment Fund (NPIF).

Our CEO, Andrew Avanessian, commented: “This is another major step in our journey, and I’m thrilled to welcome the team to the AppLearn family. Their experience and technology, especially in end user capabilities, is light years ahead of many competitors. Combined with our strengths in data and analytics, we have a powerful product on our hands.

“We’ve seen incredible appetite for digital adoption platforms in recent years, and now is the time to capitalize on this. 2022 is already proving to be a pivotal year for us. By focusing on securing the right funding and bringing in the best team and technology, we’ve accelerated our global growth plans and can now offer our customers a truly market-leading platform.”

Simun, co-founder and CEO of YesElf, said: “We are excited to join the AppLearn team and become part of one of the foremost DAP providers out there. Over the years, we’ve assembled a leading team of developers to build a platform that rivals those of the billion-dollar DAP players. With AppLearn’s infrastructure, experience and brand equity, we now have the foundations in place to create a product together that leads the global market.”

The news has also been well received by AppLearn customers. Prashant Arora, Head of Service Modernisation & Automations at Reckitt, said: “Powerful alone, awesome together! I am sure the partnership with YesElf will bring the goodness of digital adoption to the industry and help enterprises reap the benefits in this digital economy. Looking forward to seeing what Adopt brings in next, or rather next-gen!”

Meanwhile, Simon Barker, IT Product Owner (HR) at Rolls-Royce noted: “We look forward to experiencing the new capabilities that this acquisition brings, and how it will enhance the great digital adoption platform that we use at Rolls-Royce.”

We’re excited to bring an even better product to market and double down on our mission of making software work better for everyone.