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Adam McVey • Feb 13, 2023

AppLearn celebrates a record-breaking 2022

AppLearn celebrates a record-breaking 2022


AppLearn, a fast-growing tech businesses, has achieved record growth throughout 2022. The business recorded a 199% increase in year-on-year bookings when compared to 2021. The UK-headquartered business also reported record net logo retention, achieving 110% in 2022.


AppLearn CEO, Andrew Avanessian commented, “We are delighted with last year’s performance. Not only did we focus on acquiring new customers, but we also placed emphasis on ensuring existing customers get real value out of our solution. The success of this comes through in our gross and net retention rates, with a number of customers making the decision to expand their current package to support digital adoption across their wider tech stack.”


To add to these successes, AppLearn has recently been recognized as a World Class place to work by Best Companies. The 3-star accreditation landed AppLearn a top 5 position in Best Companies’ latest league table of the best technology companies to work for in the UK.


AppLearn VP of People, Laura Packwood commented, “This is a tremendous achievement for all of us. Our efforts throughout 2022 to shape a winning culture can only go so far, and it’s a testament to the team for living and breathing our core values in everything they do to make AppLearn a world class place to work.”

The market for digital adoption platforms (DAPs) has been increasing rapidly in recent years, and is predicted to be worth $13.9 billion by 2024. Leading analyst house, Forrester, reported that between 2020 and 2021, venture capital (VC) investments in DAPs grew nearly sixfold, from $76 million to $470 million.​


Avanessian commented, “We have a huge opportunity here, the demand for digital adoption platforms to support transformation efforts is only increasing. We have the right team, the right focus, and the right product. We are ready to capitalize on this demand and take AppLearn to the next level.”


Since joining the business as COO back in 2019—and rapidly moving into the position of CEO—Avanessian has taken the business from strength to strength, initially spearheading the transition from a services-led business to product-led business; a move that saw growth of 138%. Following the shift in strategy, AppLearn secured additional funding in early 2021, followed by the successful acquisition of Slovakian-based DAP provider, YesElf.


Avanessian added, “It’s been an incredible couple of years for us as a business—we’ve come a long way—and it’s great to see all of our hard work reflected in our 2022 successes. We have a great team and a united vision, I’m incredibly proud of everyone within the business and I’m excited to see what 2023 has in store for us.”

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