How to get up to speed with digital adoption in 2023

Digital adoption is a term that has become increasingly popular in recent years, due to the rapid development in the technology from DAP providers (like us). It refers to the process of embracing and fully utilizing digital tools and technologies to achieve business goals. Essentially, digital adoption is about using technology to transform your business and achieve greater success from your software investments.

By embracing digital adoption, companies can improve efficiency, productivity, and customer satisfaction. In this article, we'll take a closer look at what digital adoption is and why it's important, as well as provide some tips for getting started with a digital adoption platform (DAP).

What is digital adoption?

Digital adoption is about making sure every employee interaction with corporate technology is as efficient and as high quality as possible. In other words, ensuring the technology delivers the maximum possible value to the employee and to the business. It is focused on ensuring business applications are used well and in an efficient way to achieve expected outcomes.

Why is digital adoption important?

In today's digital age, businesses are investing large sums into software applications. However, failure rates for such transformation projects are around 70% - meaning most businesses have made software investments that haven’t delivered the value they thought it would.

In most cases, employees are not fully confident with the new application due to insufficient support and may struggle to understand correct processes. The result of this is wasted time, causing a drop in productivity. Comments like ‘it takes too long’, ‘it’s annoying when…’ or ‘it’s so frustrating having to…’ are indicative of an adoption problem.

Fast forward to 2023, and its more important than ever to be achieving a return on investment and having a team who are as productive as they can be.

What is a digital adoption platform (DAP)?

A DAP, sometimes referred to as a digital adoption solution, is software designed to ensure business applications support the people and organizations that use them. It does this by making business applications easier to use, analyze and improve, typically by adding in-app support and user analytics.

A DAP gives people the convenience, experience and intelligence they need to be as productive as possible—even when multiple applications or processes are involved.

For end-users, this means useful guidance and access to help right when and where they need it. For application owners and stakeholders, this means making it easy to analyze and optimize workflows. For business leaders, this means straightforward insight into software value.

How to create a digital adoption strategy?

We’ve created a guide containing everything you need to know about identifying, measuring and resolving digital adoption challenges at your organization.