Digital Adoption FAQs

What is a digital adoption platform?

A digital adoption platform is software designed to help people get the most out of other applications. It does this by simplifying tasks, removing the friction from associated support and measuring adoption across a software suite.

Sometimes referred to as a DAP, or even digital adoption solution, the most visible function of this software is the embedded in-app support offered to end-users. This is simply layered on top of the UI of existing applications, and usually consists of step-by-step guidance for key or complex tasks, as well as useful knowledge content. Making this support available in-app, at the click of a button is designed to make software easier to use and task completions more accurate, both key goals of a digital adoption platform.

The second crucial component of a digital adoption platform is enabling the measurement of digital adoption itself. By going beyond the data and analytics functionality typically provided by software vendors, the unique tracking of in-app interactions makes it simple to track metrics such as engagement with support content, time spent on tasks and the value of software itself. For application stakeholders, service delivery teams and C-level leaders, this makes it easy to demonstrate software performance and highlight problems to target with interventions.

As a digital adoption platform can enable this across entire technology estates, it’s able to bring consistency to the support and measurement of all applications. As software suites grow and become more complex, this will only become more important, and in turn make DAPs more prevalent.

Want to know more about digital adoption platforms and how they can benefit your business? You can learn more in our Ultimate Guide to Digital Adoption.