Digital Adoption FAQs

How do you measure digital adoption?

Measuring digital adoption comes down to having two things, an understanding of what genuine digital adoption is and the ability to measure the metrics that matter.

While a digital adoption solution is ultimately required to access the data that proves whether an application is being used, and used well, this data is only as useful as what’s being tracked, and for how long.

To get a measure of true digital adoption, it is not enough to get a high-level snapshot on the number of log ins or visits to particular sections and equate this to success. Instead, it is vital to have an ongoing view on the usage of essential features, completion rates of key tasks and number of associates support tickets. We’d also encourage organizations to go further and track how this impacts the business outcomes of their technology, or enables their desired target operating model.

Just because an application is being used, it doesn’t mean it’s being used correctly, so quantifiable evidence of the latter is vital to any measurement. Simultaneously, digital adoption is not a one and done process that can be achieved once then left forever. It is complex, shifting process based on several variables, as the software, user interfaces and people within a business all change regularly.

While the anecdotal approval of apps will always matter, measuring digital adoption comes down to having sustainable, undeniable evidence of successful outcomes. Find out more about how the AppLearn Adopt digital adoption platform enables this on our product page.